How AI is Reshaping the Travel Industry

AI, particularly generative AI, has emerged as a compelling and widely discussed topic, capturing the attention of experts and industry leaders across the globe. Sundar Pichai, the CEO of Google, has even hailed it as “the most profound” technology. Given its significance, it is natural to ponder the implications of AI for the tourism and hospitality industry. Which areas should businesses prioritize to stay ahead of the curve?